The title of James Suckling’s newest teaser video for his new website is misleading. In “How do you describe a great wine” Suckling gives winemakers and estate managers lists of aromas he identifies in some of the world’s most rare and expensive wines. Not once do you hear a word from the others in the video who have not only played a role in creating these great wines, but that have tasted them many, many more times than Sucklig. It is like someone telling painters of great masterpieces which colours they see and putting it on video.
Certainly in describing a great wine there should be discussion of composition, structure and evolvement.
On his facebook wall, Suckling posts a link to this video and asks “Why do people get so angry about my videos?” His videos don’t make me angry, but they sure make me laugh. They seem to be a parody of a certain narcisstic stereotype we all love to hate. For that reason, I find the videos highly entertaining. I particularly love the incredulous look on his face when he says, “wow” at the end of the video.
I must say I am curious about his up and coming website. Will it be informative and have everything that these videos lack? Or will it be a continuation of the parody? The latter would probably get a lot more hits!